Data-driven marketing is the most effective way to ensure that you’re on the right track. As with any campaign, we put the best strategies in place and go full guns blazing on the execution. However, our work doesn’t just end there. Once it’s all done, we gather all the important figures and break it all down to study it. We love to pick out the good and the bad, see what our audience loved, and what could’ve been done better. After all, this helps us do an even better job the next time around!

The business and media teams at AAK Digital are experts in the field and can facilitate the measurement, collection, reporting, and analysis of web data, usage, and analytics. This truly is the key to understanding and then optimising web usage. Studying data helps you strategise and create further plans that help you get closer to reaching your goals, which is why analytics are such an integral part of our campaigns. Along with giving regular updates on what’s working and what’s not, we also provide clients with a monthly social media report that analyses the numbers and data, and lays down the way forward. Consistently and regularly analysing user behaviour, likes, and dislikes, helps us optimise our plan to ensure that we’re delivering the best results and ROI.

Moreover, we also regularly update our strategy and plan of action to ensure that we’re meeting all our targets within the defined timeframe.