Let’s get one thing straight – we aren’t here to throw fancy terms at you and promise you something unattainable within a short period. Our overall approach to Search Engine Optimization and Search Engine Marketing is straightforward – we believe in keeping it simple and transparent.

Here’s a quick overview of the way we work. We begin by auditing your assets and assessing your SEO/SEM goals post which we share timeline expectations. We then plan a campaign in detail, review your analytics and your competitors, assess your keyword potential and compile a database of link opportunities. Once you’ve given us the green signal, we move forward with our plan of action. First, we take care of your on-page optimization, making your site visible to search engine spiders. This helps ensure that search engines know you’re a worthy candidate when someone’s looking up a keyword and helps push you to the top for greater visibility.

Then, we take care of your off-page optimization. This is done through high-quality articles and content, infographics for link-baiting, social backlinking, natural link building and social media management for SEO impact. All of this is covered in our monthly package, so rest assured that you’re getting the best of all that we have to offer. Finally, we provide our clients’ detailed monthly reports and hold regular review meetings. Hindsight is always 20/20, and it truly is the key to a successful working relationship. We see the good, the bad, and the ugly, and refresh our plan of action periodically.